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Author Liz Stinson, together with a team of designers, traces the evolution of Marvel's style since the company's inception. The publication has gathered a wealth of archival materials, concept art, covers, and analytical comparisons that allow readers to track changes in characters and compositions. 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Dutch collector Jaro Gielens has brought together iconic devices from that era – from radios to kitchen gadgets – to show how their form and colors reflected technological and cultural changes. 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