{"title":"NEW BALANCE","description":"\u003cp\u003eNew Balance is an American company founded in Boston in 1906. For over 115 years, the brand, unlike most competitors, still produces some of its footwear in the USA and the UK. This is not a marketing ploy: the factories in Massachusetts and Flimby genuinely exist, and \"Made in USA\" on the sole means exactly what it says.\u003c\/p\u003e\u003cp\u003eNew Balance long remained a brand for runners and parents buying comfortable shoes. But in the 2010s, a cultural revolution occurred: the streetwear community discovered the 990, 1500, and 2002R models – and the brand found itself at the epicenter of sneaker culture without any additional action from marketers. The key reason was authenticity. New Balance never paid huge fees to celebrity ambassadors and never chased hype. The quality spoke for itself.\u003c\/p\u003e\u003cp\u003eNB collaborations confirmed its status: \u003cstrong\u003eSalehe Bembury\u003c\/strong\u003e (models 2002R and 574), \u003cstrong\u003eTeddy Santis\u003c\/strong\u003e (Made in USA collections), \u003cstrong\u003eJoe Freshgoods\u003c\/strong\u003e, \u003cstrong\u003eAimé Leon Dore\u003c\/strong\u003e, \u003cstrong\u003eStone Island\u003c\/strong\u003e. Each of them became an event in the sneaker world.\u003c\/p\u003e\u003cp\u003eAt NEWBORN K, we offer: \u003ca href=\"\/en\/products\/krosivki-unis-1000-fioliet-chorni\"\u003e1000 purple\/black sneakers\u003c\/a\u003e — a massive hiking silhouette with premium materials. \u003ca href=\"\/en\/products\/krosivki-m2002r-v1-chorni\"\u003eM2002R V1 black sneakers\u003c\/a\u003e — an updated version of the iconic 2002R with ABZORB cushioning. \u003ca href=\"\/en\/products\/krosivki-1906r-zeleni\"\u003e1906R green\u003c\/a\u003e, \u003ca href=\"\/en\/products\/krosivki-1906r-chorni\"\u003eblack\u003c\/a\u003e, and \u003ca href=\"\/en\/products\/krosivki-1906r-bili\"\u003ewhite sneakers\u003c\/a\u003e — a flagship model with N-ERGY technology and a textured sole. \u003ca href=\"\/en\/products\/krosivki-2002r-zeleni\"\u003e2002R green sneakers\u003c\/a\u003e — an icon of the modern sneaker market.\u003c\/p\u003e\u003cp\u003e100% original, delivery across Ukraine. NEWBORN K — Kyiv, Velyka Zhytomyrska str. 20.\u003c\/p\u003e","products":[{"product_id":"krosivki-1906r-bili","title":"Sneakers 1906R White","description":"\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eThe New Balance 1906R sneakers are named after the year the brand was founded, highlighting its rich history. 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