Graffiti is not only an important element of hip-hop culture, but also an indispensable part of every country’s & city’s of the underground. The appearance of a graffiti artist is a very individual matter. It is like a game for adventurous & talented people. NEWBORN K team members respect graffiti culture and are fans of the clothing our local graffiti artists create. The first brand we started working with was Ugly Cool - a local maker of clothing and accessories for street artists and anyone who respects them. The author’s name is RUBAE and he is a graffiti artist known for the boldness and conceptuality of his works.