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PLEASURES is a Los Angeles-based brand founded in 2015 by Alex Sayour and Everaard Bella. Both came from the music industry — their first store was located on Melrose Avenue, among record shops and vintage stores. This DNA has remained in the brand forever: PLEASURES is clothing for those who live between music, art, and the street.
The brand is distinguished by provocative graphics that combine 90s nostalgia with post-ironic commentary on modernity. PLEASURES collaborations cover the entire spectrum of pop culture — from Joy Division and Nine Inch Nails to Reebok, Converse, The Grateful Dead, and Marilyn Manson. This is not licensed merch — it's a true cultural dialogue between the brand and the icons that shaped the aesthetics of decades.
The material base of PLEASURES is heavyweight cotton, French fleece terry, and dense knit weaves. The brand does not sacrifice quality for the sake of a print: each item feels like premium streetwear, not a mass-produced product.
Available at NEWBORN K: LEGAL REVERSIBLE T-shirt — a reversible model in graphite and lavender. HONEYBEE T-shirt — heavyweight cotton with a distinctive print. NEURAL THERMAL T-shirt — thermal texture for cold seasons. AFTERLIFE Jersey and ARROW Jersey — football jerseys interpreted for streetwear. SATISFACTION Long Sleeve Tee — a dense long-sleeve tee for autumn. HARDWARE Hoodie — a massive pullover with metal hardware. ROOT FLIGHT Pants — nylon flight pants for the city. ACID 5-POCKET Jeans and BOX LOGO CARPENTER Jeans. Also: CYCLONE Shorts, ADVENTURE Shorts, STRAPS Black Shirt, STRAPS Yellow Shirt.
100% original, delivery throughout Ukraine. NEWBORN K — Kyiv, Velyka Zhytomyrska St. 20.
