Алгоритми перегрілися. Чому в 2026 році модно бути немодним? October 2026Автор: Toma Y Останні кілька років ми жили у світі, де для будь-якого стилю існувала окрема назва — gorpcore, office core, Y2K, тиха розкіш. Індустрія з ентузіазмом розкладала все за...
Gorpcore style. How trekking gear conquered the streets and became a new urban staple September 2026Carabiners, Gore-Tex, and trekking sneakers in the city. The gorpcore phenomenon and why we are glad it’s ceasing to be a trend and becoming the norm. Salomon, Klättermusen, Norda, and...
Style is personal language, not fashion trends. September 2026What is true style and why is it not about likes? Read the author's column by Anton, creative director of NEWBORN K, on his take on style, brands, and the...
ROA: Italian trekking boots from the Dolomites that look just as good in the city September 2026There are brands that appear to fill a niche in the market. And there are those that appear because someone had a very specific vision of what good footwear should...
Han Kjøbenhavn: a Copenhagen brand that doesn't want to please everyone September 2026Han Kjøbenhavn is a Copenhagen-based brand founded in 2008. We explore its history, philosophy, and why Scandinavian streetwear with a dark character has found an audience all over the world....
Shopping without templates: What is a concept store and how is it changing the perception of a modern shop? September 2026A curated approach to the wardrobe, a new shopping culture, and the story behind the creation of NEWBORN K.