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Pas Normal Studios is a Danish contemporary cycling apparel brand founded in Copenhagen in 2014 by Peter Lange and Karl-Oskar Olsen. From the very beginning, its goal has been to create garments that combine uncompromising functionality with an aesthetic that transcends sport. The brand draws on cycling traditions but reinterprets them through the lens of fashion, art, and design.
While the main line is aimed at professional and amateur cyclists, in our NEWBORN K concept store, we present another dimension of Pas Normal Studios — the Off-Race lifestyle collection. It is designed not for cycling but for everyday wear. It retains all the advantages of sportswear: innovative fabrics, modern production technologies, thoughtful designs, and minimalist aesthetics — but in forms that seamlessly integrate into urban style. These are items for years to come for those who value not only speed but also a lifestyle associated with cycling.
An important part of the brand's DNA is community. Pas Normal Studios forms a global movement through events, collaborations, and challenges, uniting cyclists from Copenhagen to Seoul and San Francisco.
