Skip to content
Umbro – the British “Dior of the football world”.
If you want to buy UMBRO in Ukraine, you should pay attention to the brand's heritage. Founded in 1924 in the town of Wilmslow near Manchester by two passionate football fans - brothers Harold and Wallace Humphreys. The name comes from the abbreviation Humphreys Brothers — Um + Bro. They once made kits for professional teams. Today, their clothing is already part of everyday urban style, especially in Great Britain, where football is not just a game, but a whole layer of culture.
In the collaborative collection with the unique concept store Slam Jam from Milan, this aesthetic is very clearly evident. The inspiration comes from the culture of football ultras of the 80s and 90s. Simple silhouettes – jerseys, windbreakers, shorts, tracksuits – but presented not at all as sportswear. Bold details like a hoodie with a built-in balaclava or the slogan HARDTIMES on t-shirts – this is a true uniform for people with character, urban adventurers who do not want to live within the confines of socially accepted routine.
This is not a uniform for playing. These are clothes for the streets, where a passion for football is part of identity, even if you haven't been to a stadium for a long time.
