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Gramicci grew out of California’s climbing culture. Founder Mike Graham wanted clothing that allowed freedom of movement, leading to trousers with a gusseted crotch and integrated belt that became a signature of the label.
Skaters, surfers and city communities later embraced its functional cuts, while Japanese influences introduced new proportions and details. Discover Gramicci at NEWBORN K for clothing that brings outdoor culture into an everyday wardrobe.