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Hélas is a Parisian skateboarding brand founded in 2012 by French skaters. The name translates to "alas," an ironic comment on the culture of overconsumption. The brand exists at the intersection of skate culture, French style, and Mediterranean aesthetics.
Hélas is not a typical skate brand. There are no aggressive graphics or deliberate "hardcoreness." Instead, there are exquisite prints, a soft color palette, camp collar shirts in floral prints and chaotic patterns. The brand draws inspiration from Paris, Barcelona, and Marseille — three cities where skate culture organically blends with fashion consciousness.
The Hélas team includes renowned pro-skaters, among them Lucas Puig — one of the most famous French skaters who skated for Baker and Enjoi. This gives the brand a street authenticity that money can't buy.
NEWBORN K offers: LA MARQUE White T-Shirt — the signature logo print, the brand's most recognizable model. MIGHTY Black T-Shirt and REQUINS Black T-Shirt — graphic statement T-shirts. DRAGON Black T-Shirt — characteristic illustration in the brand's style. MIGHTY Black Hoodie, DERNIERS Lime Hoodie and CHATEAU WASABI Green Hoodie — massive pullovers with a vibrant color scheme. JAZZ Multicolor Shirt — a camp collar in a signature Parisian print. COOGLE CREWNECK KNIT Sweater — a knitted crew neck with a distinctive pattern. RENTRÉ Blue Denim Jacket — a denim jacket with unusual details. MANAGER TRACKSUIT Black Pants and PLEAT PANTS Beige Pants. PLONGEON Blue Swim Shorts — swim shorts in the style of French summer. SACOCHE BAG Milky Bag and COMPETE Blue Cap.
100% original, delivery throughout Ukraine. NEWBORN K — Kyiv, Velyka Zhytomyrska St. 20.
