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MARKET is an American brand founded in 2016 in Los Angeles by creative designer Mike Sherman. Inspired by the bustling spirit of New York's Canal Street, known for selling bootleg products, the brand focuses on viral trends, graphic prints, and humor, finding references in subcultural history and contemporary pop culture. This creates a vibrant and audacious style that has brought the brand not only popularity but also collaborations with well-known brands such as Lacoste, Nike, Converse, Vans, and Puma. Thanks to a licensing agreement with SmileyWorld, the signature smiley can be seen on many of the brand's products.
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