Skip to content
Mizuno is a Japanese company founded in 1906 in Osaka by Rihachi Mizuno. For over 115 years, the brand has been producing sports equipment and footwear, based on Japanese principles: durability, meticulous detail, and continuous improvement with each production cycle.
The main technological innovation is the Wave Plate cushioning system. Unlike traditional foam cushioning, Wave Plate is a wave-shaped plastic insert embedded between two layers of the sole. It evenly distributes impact load across the entire foot, reduces the risk of injury, and ensures a smooth transition. The technology is patented and has been used in Mizuno sneakers for over 25 years.
NEWBORN K offers: WAVE PROPHECY BETA 2 Sneakers — the flagship model, featuring four layers of Wave Plate and a distinctive skeletal sole design. WAVE PROPHECY LS Sneakers — the second version of the flagship in a black and beige colorway. WAVE RIDER β GTX Sneakers — the brand's most popular running model, with over 30 generations of evolution, including a Gore-Tex version for all weather conditions. WAVE RIDER 10 PREMIUM Sneakers — a premium execution of a classic with exclusive materials.
Mizuno actively develops collaborations in the fashion space: Beams, Maharishi, Margaret Howell, Hajime Sorayama. The brand, which for decades ignored streetwear, has become one of the most desired in sneaker culture. 100% original, delivery across Ukraine.
