THE LOCATION 🇺🇦

THE LOCATION was founded in Kyiv in 2018 by three enthusiasts. Delving into the brand's history, it's important to note that the guys started their long journey looking to fill an inner void and a fierce drive. The culture of English football fans did not bypass them; hooligans wanted to look cool and stylish. At that time, second-hand shops were the forge of style, so in search of branded clothes, the guys often raided these stores. Since then, the spirit of this style was born in each of them. Later, the inner drive gained a new purpose - mountains and hiking captivated the activists so much that these trips became an integral part of their lives and were vividly reflected in the brand's style - street style with an outdoor theme. In their designs, the designers experiment with technological fabrics that are truly difficult to produce, use hardware from the best world brands proven over time, the latest printing technologies, and pay boundless attention to detail.